Why Use Social Media Marketing For Advertising?

Social Media Marketing is one of the most important tools available to any business.

Whether you operate online or offline, you can take advantage of the power of social media marketing for advertising.

The resources available to you are nearly infinite. Starting with this blog is good, but never forget that there are thousands of blogs out there with new ideas that you can use to improve your social media advertising.

mrcangrejero on Flickr

Thanks to mrcangrejero on Flickr for this CC image.

What Makes Social Media Marketing Effective?

I’ll try to explain the answer to the simplest way I can.

There are thousands of reasons that social media marketing is incredibly effective. Different people will probably give you different answers too, but there are three iron-clad aspects of social media marketing that make it incredibly effective for advertising.

1. Social Media Provides Social Proof!

Wikipedia define Social Proof as:

Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

Put simply, this means that people affect each other people’s decisions.

The closer one person is to another, the more likely they are to affect their decisions.

If your best friend was raving on Twitter about a new product they had just bought, you would probably have a look at it.

Social media is an outlet for normal people to voice their opinions. Seeing ordinary folks verify a company or another person is more effective than any other kind of advert.

That’s one of the keys for social media marketing.

Having ordinary people singing your praises will help attract new customers. It really is that simple!

Social media marketing is the easiest way to do this.

2. Social Media is Instantaneous.

What other marketing channels lets you get feedback in an instant?

Newspaper ads? Nope. Banner Ads? Not really. Business cards? Not at all.

Social media advertising however, will allow you to gauge a reaction in seconds.

If you’re creating good content and people are sharing that content as soon as you share it on your social media channels … Congratulations, you’re doing well!

If you’re creating mediocre content, which isn’t bringing you any retweets, shares or likes, you need to rethink your content strategy.

When people have a great experience with you or your company, they can instantly voice their opinion on Twitter, Facebook or Google+ (This helps you get even more social proof!). You also get the chance to respond instantly!

You can literally react to any kind of feedback. Positive feedback is great, keep the conversation going. Negative feedback can help you improve your operation.

The instantaneous nature of social media marketing is one of it’s biggest advantages.

3. Social Media Is Global!

Social Media is a truly global phenomenon.

Without it, it can become extremely difficult and expensive to reach new markets and attract readers / customers / visitors to your site.

You can send out a Facebook post or a Tweet and within seconds (see point 2) can reach people across the globe.

From Sydney to San Francisco, everyone has access.

Social Media is also being received well in emerging markets so there’s no sign of this trend ending any time soon.

Conclusions

Social Media really is revolutionary.

You can reach a global audience in an instant.

Social Media for advertising is a natural use of this most incredible social technology.

I see businesses all the time taking full advantage of the opportunities, but sadly, I also see many that don’t!

Take the plunge today and make your business social!

You won’t regret it …

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Sam is a Community Manager and Digital Marketer currently working in-house for a large domain name registrar. He can be found crawling Facebook, Twitter and Google+, reporting the latest news and spreading valuable content.